The Israeli Market

Helping companies flourish in the ever changing Israeli Market.

Israel is a country geared towards consumers. As such, there is constant demand for new products and services. Israel is also an export country, exporting expertise, knowhow and software to the world.

This is made possible by a constant flow of information and new products to Israel and the ideas and expertise from Israel.

Companies all over the world see Israel as a great target market to export to and to test new products and ideas on. The challenge of entering the Israeli market is slightly more difficult. Although in the past years, English has become more popular and widely understood in Israel, the main language is still Hebrew and any company trying to enter the Israeli market will usually need to approach Israelis in Hebrew.

Besides this very obvious language barrier, there is also a cultural difference which is very apparent when Israelis visit the rest of the world or vice versa. Israelis are an outspoken people who need to be talked to and approached in a certain way. Marketing to Israel therefore, may not be easy for companies coming from outside of Israel.

This is where we come in. With years of experience in marketing in Israel and using our expertise, experience and contacts with many companies here in Israel, we help foreign companies to both enter Israel and market to Israeli consumers. From our rich experience, we have devised a three step process, which has been proven time and time again, for entering the Israeli market. Attached is a short brochure, outlining this process.

Please contact us and we will be happy to explain this process in further detail. Furthermore, we urge you to take a closer look at the Israeli market; it is a profitable one for companies that know how to benefit from it.