Search engine optimization (SEO) is the process of improving the visibility of a web site or a web page in search engines via the "natural" or "organic" search results.
Some of the benefits of this promotion method include:
The strongest advantage SEO has over traditional advertising is that you are reversing the psychology. With push marketing such as direct mail and newspaper ads, you are putting your message in front of somebody who is not necessary looking for it (and thus hoping to change the person's mindset). That's a tall order!
But with a search engine optimization campaign, you are putting yourself in front of people who are actively looking for the kinds of products or services you provide. This is a significant difference because you are no longer trying to change somebody's way of thinking ... you are simply "merging" with their current way of thinking. You are giving them the exact information they are looking for! As a result, it's much easier to "pull" inquiries from web traffic than it is to "push" your message on somebody who did not ask to receive it.
Increased Internet Exposure
No one creates a website with the intentions for it to sit unnoticed, collecting dust. One of the most important advantages that come with SEO is the increase in traffic. The chances of attracting an increased amount of visitors is significantly higher when successful SEO places your website within the top 10 or top 20 of the most popular search engine results on the Web. When users search for the information they require, they are most likely to choose from the selections appearing on the first page of results. If your website ranks high (which means it enjoys the most exposure), your site becomes much easier to find, thus increasing traffic.
Most marketing strategies are short term or require a fixed, high cost to maintain. With SEO, no matter how long you rely on this marketing tactic, it is an affordable approach that lasts for many years.
Boosts Business Efforts
If your website is being used to promote and sell products or services, SEO can help by improving a site's ability to sell more. Let's say you own a website promoting your dog grooming services and products. The best approach toward SEO would be to write articles that praise the benefits of dog grooming, especially the advantages gained when using your particular services. The aim of business SEO is to sell your pitch, but also offer helpful information that will keep potential customers coming back for more.